My strength lies in storytelling, architecting systems, and crafting gripping visuals+ interactions. I have an entrepreneurial mindset and I thrive in complexity, ambiguity, constraints, and ambitious teams.

I've always had a knack for improving product experiences, even before I entered the design domain. And naturally, designing digital experiences, later on, felt like home to me. Over the years, I've developed an affinity for tackling complex interaction and behavioral problems.

I have the ability to think in various levels of abstraction, ranging from micro-level visual design & interactions to macro-level system challenges. I've created 0→1 experiences as well as owned design for products used by tens of millions of people. My goal is to positively touch a billion lives and I believe there isn't a better time to do that.